Millions of Americans eat yogurt every day because it tastes great, has a creamy texture, and is good for them. Yogurt is still the most popular item in the refrigerated aisle, and it comes in both conventional and new flavors. The U.S. yogurt business has grown even more since 2025 because of health-conscious customers and changing tastes. To accommodate everyone’s needs, brands now offer plant-based yogurt, protein-rich Greek styles, and dessert-like flavors.
This article looks at the 10 most popular yogurt brands in the U.S. this year and explains why each one is so popular. These companies have built devoted followings because of their distinctive features, nutritional profiles, and marketing techniques that appeal to today’s customers. If you love yogurt or are just starting to enjoy it, knowing which brands are the best will help you make healthier, tastier choices.
1. Chobani
Chobani is still one of the most popular yogurt brands in the US in 2025 since it is known for making healthy, tasty, and new items. Chobani started off making Greek yogurt, but now they also make plant-based yogurts, low-sugar mixes, and yogurts with a lot of probiotics. People like that Chobani uses only non-GMO ingredients and gets its milk from animals that haven’t been given artificial growth hormones.
Health-conscious customers have also come to trust and stay loyal to the brand because of its dedication to honesty and sustainability. People keep going back to Chobani because it has a lot of flavors, from classic ones like strawberry and vanilla to seasonal and limited-edition ones. They come in several sizes and packaging types, so they’re great for nibbling on the go or at home. Chobani is the industry leader because it focuses on health, innovation, and flavor. It always tops sales charts at major grocery stores and online stores.
2. Yoplait
Yoplait is still a well-known brand in 2025 because of its many varieties, low prices, and availability in most stores. The brand is popular with both kids and adults because of its bright packaging, sweet flavors, and easy-to-use container options such as tubs, cups, and drinkable yogurt bottles. Yoplait has a lot of different products, including favorites like Original, Light, Whips!, and Go-Gurt, so there is something for everyone.
Some health-conscious people may choose low-sugar or protein-rich products, but Yoplait is still popular since it reminds people of their childhood and can be utilized in many ways. In recent years, the company has also added healthier options, such as Yoplait Oui, a French-style yogurt created with simple ingredients and no chemical preservatives. Yoplait is one of the best yogurt companies because it strikes a good balance between being tasty and useful. This is especially true for families looking for a snack that tastes good and gives them important nutrients like calcium and vitamin D.
3. Danone
Danone, a worldwide dairy powerhouse, has stayed one of the best yogurt brands in the US by keeping up with changes in the market and what people want. Danone is popular with a wide range of people who care about their health, digestion, and convenience. Its sub-brands include Activia, Light & Fit, and Oikos. Activia, in particular, has found a niche with its probiotic-rich yogurts that help intestinal health, making it popular among people who care about their health.
Danone’s Oikos Greek yogurt brand is a standout because it has thick, creamy textures and a lot of protein, which is great for people who want to lose weight or become healthy. The brand puts a lot of emphasis on sustainability and ethical sourcing, which appeals to people who care about the environment. Danone also keeps investing in new ideas, adding new tastes, textures, and functional advantages to its yogurt lines. Its wide range of products and commitment to health make it a top choice for yogurt enthusiasts in the US.
4. Siggi’s
People in the U.S. love Siggi’s because they sell skyr, an Icelandic-style yogurt that is thicker and contains more protein than regular yogurt. In 2025, Siggi’s is still doing well with health-conscious customers who like that it has less sugar, pure ingredients, and simple packaging. Siggi’s yogurt is manufactured without any artificial colors, preservatives, or sweeteners. This shows that the brand cares about nutrition and simplicity. Siggi’s stands out because it focuses on delicate, natural tastes that bring out the purity of the dairy.
This makes it especially appealing to people who like their yogurt to have less sweetness and more texture. Because it is so nutritious, a lot of individuals on high-protein or low-carb diets also like it. Siggi’s still has a large presence on shop shelves since it sells whole milk, plant-based, and lactose-free variants. Its Scandinavian heritage and high quality have picky yogurt enthusiasts all around the country coming back for more.
5. FAGE
FAGE, a pioneer in strained Greek yogurt, has a considerable position in the U.S. market because of its thick texture, high protein content, and many uses in cooking. People enjoy FAGE because it is real, and they commonly choose it as a nutritious snack or an ingredient in both sweet and savory dishes. FAGE is different from other brands since it usually has plain yogurt with a separate compartment for fruit or honey. This lets people choose how sweet they want it to be. This is appealing to folks who want to have greater control over their sugar consumption and customize it.
FAGE’s Greek yogurt is popular because it has a creamy texture and a tangy taste. People who care about nutrition but don’t want to lose flavor love it. People also use it a lot in dips, sauces, smoothies, and baking. FAGE will still be popular in 2025 because it uses just natural ingredients and doesn’t use thickeners or other chemicals. People who cook and people who buy it trust the brand because of its old-fashioned practices and high quality.
6. Stonyfield Organic
Stonyfield Organic is one of the best yogurt brands for those who care about the environment and their health in 2025. The business is known for its certified organic dairy products. It gets its milk from cows that live on pasture and doesn’t use chemical growth hormones, pesticides, or genetically modified organisms. Stonyfield’s dedication to organic farming has won over many families and individuals who want cleaner food. The company has a lot of different kinds of yogurt, such as whole milk, low-fat, and non-dairy options, so that everyone can find something that works for them.
Stonyfield’s focus on probiotics and live active cultures makes it even more appealing to people who care about their gut health. The brand’s kids’ yogurts are especially popular with parents since they include tastes and nutritional profiles that are good for kids. Stonyfield’s aim goes beyond just making food. They also work to protect the environment and use eco-friendly packaging. Because it has a strong moral position and always makes good products, it is still one of the most popular yogurt brands in the U.S.
7. Noosa
Noosa has carved itself a distinct niche in the U.S. yogurt industry by selling Australian-style yogurt that is noted for its smooth texture and rich flavor combinations. Noosa’s thick and creamy character is different from that of regular or Greek yogurts. It appeals to people who want a more gourmet yogurt experience. The brand makes a dessert-like product that nonetheless has health advantages by using whole milk and high-quality ingredients, such as genuine fruit purees.
Noosa keeps adding new flavors and seasonal specials in 2025, which keeps the brand fresh and intriguing for those who have been with it for a long time. Even though it has more sugar than certain health-conscious yogurts, many people think of it as a tasty snack that fits within a healthy diet. Noosa also has a range of low-sugar and small-portion alternatives for anyone who is watching their consumption. Americans enjoy this yogurt brand because it has robust tastes, good quality, and a thick texture.
8. Oikos
Oikos is a major brand owned by Danone, and it is still one of the best yogurts in the U.S. for people who like a creamy texture and a lot of protein. Oikos is aggressively marketed as Greek yogurt, and it comes in several flavors, including Triple Zero, which has no added sugar, no artificial sweeteners, and no fat. This makes it a favorite among those who want to stay fit. Oikos has successfully marketed itself as a performance-focused yogurt that appeals to those who live busy lives and have specific nutritional needs.
The firm has also released new flavors and limited-time seasonal items in 2025 to keep customers interested. You may consume the yogurt on its own or use it in dishes because it has a smooth texture and a range of fruit flavors and plain alternatives. Oikos’ strategic relationships with athletes and fitness influencers also help it become more famous. Oikos is still a leader in the yogurt sector because of its constant quality and targeted marketing.
9. Tillamook
Tillamook is recognized for its high-quality dairy products, and its rich, farm-fresh yogurt created with high-quality ingredients has had a big effect on the yogurt industry. People love this Oregon-based company because it sticks to simple recipes, uses milk from cows that haven’t been given artificial growth hormones, and doesn’t use artificial flavors or preservatives. Tillamook’s yogurt selection in 2025 includes conventional, Greek, and low-sugar options, all of which are made to taste great and have a creamy texture. Fans love the brand’s full-bodied flavor and silky texture, which shows how much they care about dairy quality.
People who care more about quality than convenience like Tillamook yogurt because it often tastes more artisanal than mass-produced. People who like natural foods will like its packaging since it looks rustic and healthy. Tillamook is becoming increasingly popular in the refrigerated aisle as more Americans look for brands with real origins and better flavor. It is now one of the most popular yogurt brands.
10. Kite Hill
Kite Hill has become a top brand in the plant-based yogurt market, which is good news for the rising number of Americans who are becoming dairy-free. Kite Hill started off making artisan almond milk-based yogurts, and their products have creamy, rich textures that are just as good as dairy goods. The brand is still coming up with new flavors, probiotic formulas, and ways to get its ingredients from sustainable sources in 2025. People who want to live a vegan lifestyle or can’t eat dairy products can enjoy Kite Hill as a tasty and nutritious alternative.
The brand focuses on clean labeling and sells items that are non-GMO and have been lightly processed with no artificial ingredients. Kite Hill has something for everyone, from fruit-on-the-bottom cups to protein-enhanced mixes. It has gotten a lot of shelf space in big stores, which shows how popular it is and how much people trust it. Kite Hill is one of America’s best yogurt companies because it is committed to quality. As more people eat plant-based foods, this brand will stay at the top.
Last Thought
The U.S. yogurt market in 2025 is more diversified and health-focused than ever before. Consumers want choices that fit their unique beliefs, preferences, and health goals. There is a yogurt for everyone, from Greek kinds that are full of protein to Australian-style delights that are rich and plant-based options. These top 10 brands stand out because they are innovative, high-quality, and know what current consumers want. These products provide something for everyone, whether you want a fast snack, something to help your gut health, or a tasty dessert option.
FAQs
Which yogurt brand is the healthiest?
Siggi’s is often considered one of the healthiest due to its low sugar and high protein content.
What is the most popular yogurt flavor in the U.S.?
Strawberry remains the most popular yogurt flavor across most major brands.
Are plant-based yogurts as nutritious as dairy ones?
Yes, especially when fortified with calcium and protein, plant-based yogurts can be just as nutritious.
Which yogurt is best for probiotics?
Activia by Danone is specially formulated with probiotics to support digestive health.